About SAOU

“Every bowl of matcha tells a story.”

Inspired by Baisaou — the wandering tea sage who served tea and stories on the roadside — SAOU is more than a matcha brand.

We are a storyteller, a curator, and a cultural guide, sharing the quiet power of tea through words as much as through flavor.

With every cup, we explore and share:

– the hands and soil behind organic matcha

– the craft of tea tools and aesthetics

– the health benefits and mindful rituals of matcha

– the crossroads of global tea cultures

SAOU delivers matcha — and the stories that travel with it — through articles, recipes, interviews, and films.

We invite you to sip deeply, think slowly, and journey far — with tea as your guide.